Design Strategist · Digital Transformation · Mumbai Open to consulting roles
Inside India's largest banking transformation.
Design strategist at TCS Interactive on the McKinsey-led transformation of SBI YONO 2.0. Leading the insurance vertical end-to-end across four channels — mobile, web, branch, and field tablets.
M.Des, IIT Delhi · CEED Qualified · Early ChatGPT adopter since Dec 2022, AI-augmented across research, synthesis, and ideation.
Scale, through pattern
not through hours.
SBI's insurance portfolio spans 40+ products across General and Life Insurance. I led design for the anchor journeys — GPAI, GSA, and 5–6 others. The patterns I established became the reference standard adopted across the rest. The leverage is the story.
Insurance products
Pattern-governed across SBI's entire portfolio — General + Life Insurance.
Screens iterated
500–600 screens shaped, refined, and shipped over 8–10 month cycles.
P2 audits, solo
Audited all 42 Phase-2 journeys for consistency — institutional knowledge owner.
Stakeholder teams
Coordinating across 11 internal SBI teams — product, risk, ops, compliance.
Mentees placed
Design mentees selected into IITs and NIDs — track record outside work.
Performance awards
Star Performer of the Year at TCS plus written client appreciations.
Direct reports
4 visual designers + 1 UX designer — IIT and NID backgrounds.
M.Des, IIT Delhi
CGPA 8.0 · CEED Qualified (no coaching) · Outstanding Performance Award.
Case studies
End-to-end documentation of significant design problems — the process, the decisions, and the downstream impact.
Insurance Vertical —
Multi-channel Systems Design
Redesigning the end-to-end insurance purchase and management experience across app, web, branch portal, and field tablets. General Insurance and Life Insurance, with GPAI as the anchor journey within General Insurance.
Global Adaptive
Design System
A design system built for the 70% of internet users most products quietly ignore — direction-agnostic layouts (LTR, RTL, vertical scripts) across three device constraint tiers.
Cozy Nights —
Sleep Systems Design
A systems design intervention for night-time thermal comfort — coupling AC and fan intelligently inside the Havells Sync app. 18% electricity savings at equivalent comfort.
Seven years from B.Tech
to leading enterprise design.
A non-linear path through industry, an IIT design master's, and back into enterprise — each stop adding a layer of how to work inside complexity.
Drag to scroll the timeline →
An early adopter since
December 2022.
Among the first wave of ChatGPT power users in India. I use AI to compress research, synthesis, and ideation cycles while preserving rigour — directly impacting velocity on multi-month transformation engagements. The distinction that matters: prompt-level usage (structured multi-shot prompts with explicit format constraints) versus workflow-level design (persistent system prompts and cumulative project context that make AI sustainable across long, complex programmes without drift).
Interview synthesis at speed and coverage
Structured prompts to analyse transcripts, cluster themes, and generate insight hierarchies from raw user data. What used to take a full day of affinity mapping now takes an hour.
Multi-shot prompts with format constraints
I write prompts the way I write design specs — with explicit output format, examples, edge cases, and constraints. Consistent, repeatable quality across 110+ journey projects.
System prompts that carry project memory
Persistent system prompts that front-load design system vocabulary, component rules, and project constraints. Every AI call is informed by cumulative context — not a blank slate.
The designer
behind the work
I'm a design-trained business problem solver — pattern recognizer, systems thinker, operator inside complexity. My background spans a B.Tech in Information Technology and an M.Des from IIT Delhi, which means I move comfortably between engineering constraints, regulatory compliance, and business strategy. I'm also AI-augmented by default — early ChatGPT adopter since December 2022, using structured prompts and persistent context architecture to compress research and synthesis cycles without losing rigour.
My natural fit is design-led digital transformation — the kind of work where the design problem is inseparable from the business and operational problem. My career has been spent inside that overlap: multi-channel journeys spanning apps, web portals, and physical bank branches simultaneously; insurance products requiring clearance from 11 internal SBI stakeholder teams; pattern-libraries that govern 40+ products through systems leverage rather than per-product execution. I also contributed to a VR research project for the Indian Armed Forces under IIT Delhi — a proof-of-concept later presented to the President of India.
Outside of product work, I mentor CEED aspirants — 35+ mentees have been selected into IITs and NIDs.
Beyond the screen
Star Performer of the Year at TCS · IIT Delhi prospectus cover · VR research presented to the President of India · CEED Qualified · Government of India cultural envoy · 35+ design mentees into IITs and NIDs.
Star Performer of the Year
Top-tier annual recognition at TCS — alongside 10+ performance awards and written client appreciations from SBI and McKinsey-led engagements.
CEED Qualified — no coaching
Admits at IIT Delhi, IIT Kanpur, IIT Hyderabad, IIITDM Jabalpur, SPA Bhopal.
Outstanding Performance Award
Designed the official OCS logo — inaugurated by the Director, IIT Delhi.
Ek Bharat Shreshtha Bharat
Selected as cultural envoy from 7,000+ students. Ministry of Culture programme.
VR Research — Armed Forces
Proof of concept for medical training, presented to the President of India.
Prospectus Cover
AI-enabled Smart Glass project featured on the IIT Delhi institutional prospectus cover.
35+ mentees → IITs & NIDs
CEED & design entrance mentoring. Began after own M.Des admission.
Design Head
Led design for Vibhinn'23 — IIT Delhi's queer collective festival, 150+ executives.
Articles & Thinking
Notes on product design, enterprise UX, systems thinking, and working inside complexity.
Beyond the Prompt.
What this week's $5.5B AI consulting bet quietly admits — and why it's a design problem, not an engineering one.
OpenAI raised $4 billion. Anthropic announced a $1.5 billion joint venture. Both have the same goal: embed humans inside client companies to help them actually use AI. That is not a story about AI labs entering consulting. It is a story about an interface that has failed.
Read full article →Ready for the next
transformation programme.
Targeting design-led digital transformation roles at Accenture Song, Deloitte Digital, and Publicis Sapient. Also exploring UX strategy and digital transformation consultant roles in Dubai. Based in Mumbai · open to hybrid & relocation.