Notes on design strategy and the AI interface.
Working notes from the inside of a McKinsey-led digital transformation — on where AI capability outruns the design vocabulary that should govern it, what consulting firms are quietly admitting about adoption, and the strategic moves designers can make right now.
Beyond the Prompt.
What this week's $5.5B AI consulting bet quietly admits — and why it's a design problem, not an engineering one.
OpenAI raised $4 billion for The Development Company. Anthropic announced a $1.5 billion joint venture. Both ventures share a single objective: embed engineers and consultants directly inside client companies to help them actually use AI. The substance beneath the press releases is uncomfortable. The most capable AI labs on the planet have looked at their own technology and concluded it cannot be deployed at scale without putting humans in the room.
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