Curriculum Vitae · Design Strategist
·
Mumbai, India
Open to consulting roles
Mohit Ahirwar
Design Strategist · Digital Transformation · M.Des, IIT Delhi
Design-trained business problem solver — pattern recognizer, systems thinker, operator inside enterprise complexity. Three years deep into a McKinsey-led digital transformation of SBI YONO 2.0 at TCS Interactive, leading the insurance vertical across mobile, web, branch, and field-tablet channels for India's largest banking platform.
Early ChatGPT adopter since December 2022 — AI-augmented across research, synthesis, and ideation. M.Des, IIT Delhi · CEED Qualified, no coaching · 3.6 years full-time + 8 months internships across BFSI, IoT smart home, and public digital platforms.
Available 2026
CurrentTCS × SBI
EducationM.Des · IIT Delhi
Experience3.6 Yrs FT + 8 Mo
CEEDQualified · No Coaching
01
Work Experience
Where I have worked
Jan 2024 — Present
Current
Design Strategist — Insurance Vertical Lead
TCS Interactive, Mumbai BFSI · McKinsey-led Transformation
Three years inside the McKinsey-led digital transformation of SBI YONO 2.0 — leading the insurance vertical end-to-end across mobile app, web, branch portal, and field tablets for India's largest banking platform. SBI's insurance portfolio spans 40+ products across General and Life Insurance; I led design for the anchor journeys (GPAI, GSA, and 5–6 others) through a 10-step Garage methodology, iterating 500–600 screens over 8–10 months. The patterns established became the reference standard adopted across the rest of the portfolio — leverage through systems, not per-product execution. Coordinated across 11 internal SBI teams including ISO, Risk, Compliance, and GITC. Solo-audited all 42 Phase 2 journeys for consistency, becoming the institutional knowledge owner of the entire product. Directed 4 visual designers and 1 UX designer (IIT and NID graduates). Star Performer of the Year + 10+ performance awards and written client appreciations from SBI product owners. Currently leading: AI Chatbot (3-phase LLM rollout), Inclusive Savings Account for illiterate and minor users, NRI PIS Demat & Trading, Investments landing.
Feb 2023 — Jul 2023
UX Design Intern — Systems & Research
Havells India, Noida IoT · Smart Home
Systems design research for night sleep comfort enhancement using IoT-based HVAC automation. Synthesised secondary research on thermal comfort behaviour and energy-cost anxiety. Supported refinement of the backend IntelliSleep algorithm. Designed journeys and UI flows for the IntelliSleep feature in the Havells Sync smart home automation application.
Jun 2022 — Jul 2022
UX & Information Design Intern
Quality Council of India, New Delhi Government
Conducted UX audits for government websites, identifying usability, accessibility, and navigation gaps. Created visual communication design and digital media content. Filmed video podcasts with Padma Shree awardees and senior government officials, generating 80,000+ unique impressions.
Jun 2019 — Sep 2020
Creative Designer
Conexus Netcom Solutions, Mumbai Agency · UK & UAE
Delivered UX/UI and brand communication projects for clients in the UK and UAE. Managed 20+ end-to-end project deliveries covering requirement gathering, stakeholder coordination, and handoff. Work included UI design for web applications, brand identity, print collateral, social media campaigns, motion graphics, and corporate explainer videos.
02
Education
Where I studied
2021 — 2023
Master of Design (M.Des) — Industrial Design
Indian Institute of Technology Delhi
Coursework: Applied Ergonomics, Design & Innovation Methods, Design for User Experience, Product Interface Design, Computer-Aided Product Detailing, Form & Aesthetics.
PG Placement & Design Coordinator, IIT Delhi OCS — designed the official OCS logo and visual brand identity; logo inaugurated by the Director of IIT Delhi with a personal design philosophy presentation. Managed PG cohort placements; pitched to 150+ companies. Awarded Outstanding Performance Award for OCS contributions.
Student Mentor, Board for Student Welfare (BSW) — mentored B.Des students on academic and design challenges as part of IIT Delhi's official mentorship programme (May 2022 – Jun 2023).
Creative & Media Outreach Coordinator, Indradhanu — IIT Delhi's LGBTQ+ collective, India's first officially recognised among IITs/NITs/CFTIs. Design Head for Vibhinn'23, IIT Delhi's first queer festival; managed 150+ executives across Media, Design, and Documentation (Jan 2022 – May 2023).
VR/UX Researcher, Indian Military Academy, Dehradun (Nov 2022 – Jan 2023) — developed a VR-based training and strategic planning proof-of-concept for the Indian Armed Forces under Prof. Charu Monga, IIT Delhi. PoC subsequently presented to the President of India.
M.Des Design Project — Smart Glass: AI-powered eyewear concept exploring contextual, ambient computing interfaces. Selected image featured on the IIT Delhi Prospectus Cover.
PG Placement & Design Coordinator, IIT Delhi OCS — designed the official OCS logo and visual brand identity; logo inaugurated by the Director of IIT Delhi with a personal design philosophy presentation. Managed PG cohort placements; pitched to 150+ companies. Awarded Outstanding Performance Award for OCS contributions.
Student Mentor, Board for Student Welfare (BSW) — mentored B.Des students on academic and design challenges as part of IIT Delhi's official mentorship programme (May 2022 – Jun 2023).
Creative & Media Outreach Coordinator, Indradhanu — IIT Delhi's LGBTQ+ collective, India's first officially recognised among IITs/NITs/CFTIs. Design Head for Vibhinn'23, IIT Delhi's first queer festival; managed 150+ executives across Media, Design, and Documentation (Jan 2022 – May 2023).
VR/UX Researcher, Indian Military Academy, Dehradun (Nov 2022 – Jan 2023) — developed a VR-based training and strategic planning proof-of-concept for the Indian Armed Forces under Prof. Charu Monga, IIT Delhi. PoC subsequently presented to the President of India.
M.Des Design Project — Smart Glass: AI-powered eyewear concept exploring contextual, ambient computing interfaces. Selected image featured on the IIT Delhi Prospectus Cover.
CGPA 8.0
CEED Qualified
No Coaching
Industrial Design
2015 — 2019
Bachelor of Technology — Information Technology
Guru Ghasidas Vishwavidyalaya (Central University), Bilaspur
Final year project: ML-based standalone SPAM classifier — responsible for UI design, data visualisation, user testing, and pitch deck. Innovation and Graphic Design Head at UDAAN student magazine. Conducted design, photography, and marketing workshops for 1,000+ students.
CGPA 7.26
Information Technology
03
Skills & Tools
What I work with
UX Research
User InterviewsUsability Testing
SurveysInsight Synthesis
PersonasJourney Mapping
Heuristic EvaluationCompetitive Benchmarking
Problem FramingFeature Prioritisation
Product Design
Systems ThinkingInformation Architecture
Interaction DesignWireframing
PrototypingUser Flows
Service BlueprintingCross-channel Design
Design SystemsResponsive UI
Design Tools
FigmaAdobe XD
IllustratorPhotoshop
After EffectsPremiere Pro
FramerWebflowLovable
AI — Prompt Level
ClaudeChatGPT
Gamma.aiAdobe Firefly
Kling.aiSuno.ai
Multi-shot PromptingFormat-constrained Output
AI — Workflow Level
CursorClaude Cowork
System Prompt ArchitectureToken-Efficient Workflows
Open-Source ModelsContext Window Management
Collaboration
MiroNotionJira
ConfluenceTrelloMS Office
Technical
HTML5 / CSSWordPress
Agile / ScrumVR / AR Design
04
Achievements
Selected highlights
2024
Star Performer of the Year — TCS Interactive
10+ performance awards and written client appreciations for design leadership and delivery quality on YONO 2.0 within the first year at TCS Interactive.
2022–23
IIT Delhi Prospectus Cover — Smart Glass AI Project
Visual output from the Smart Glass M.Des design project — an AI-powered eyewear concept for ambient computing — was selected for the official IIT Delhi Prospectus Cover.
2022–23
VR Research — Indian Armed Forces, IMA Dehradun
Developed a VR-based training and strategic planning proof-of-concept for the Indian Armed Forces under Prof. Charu Monga, IIT Delhi. PoC subsequently presented to the President of India.
2022–23
Outstanding Performance Award — IIT Delhi OCS
Designed the official IIT Delhi OCS logo and brand identity. Logo inaugurated by the Director of IIT Delhi with a personal design philosophy presentation. Managed PG cohort placements; pitched to 150+ companies.
2021
CEED Qualified — IIT Delhi (No Coaching)
Cleared the Common Entrance Examination for Design self-prepared, without formal coaching. Received offers from IIT Delhi, IIT Kanpur, SPA Bhopal, and IIITDM Jabalpur; waitlisted at IIT Guwahati and IIT Hyderabad. Chose IIT Delhi M.Des Industrial Design.
2019
Ek Bharat Shreshtha Bharat — Government of India
Selected from 7,000+ university students as one of 12 national envoys to represent Chhattisgarh in Gujarat under the Ministry of Education's Cultural Exchange Programme.
2023–Present
Design Mentor — 35+ mentees into IITs & NIDs
Following M.Des at IIT Delhi, began mentoring CEED aspirants. 35+ mentees placed into IITs and NIDs. Provides portfolio reviews, interview preparation, and presentation coaching.
Interest areas
Current Focus
Digital Transformation
Design-led transformation programmes inside enterprise BFSI — multi-channel, multi-stakeholder, regulator-cleared.
Working Method
AI-Augmented Practice
Compressing research, synthesis, and ideation cycles using structured prompts and persistent context — without losing rigour.
Domain Depth
BFSI & Fintech
Three years inside SBI YONO 2.0 — insurance, investments, lending, KYC, payments. Deep familiarity with Indian banking product complexity and regulatory gates.
Approach
Pattern Leverage
Designing the system that governs 40+ products, not 40+ products individually. Pattern recognition at scale is the discipline.
Research Interest
Inclusive Design
Currently designing for illiterate and minor users within India's banking inclusion agenda — UX as a regulatory and ethical commitment.
Background
Tech Foundation
B.Tech in IT enables fluent collaboration with engineering and comfort with technical and architectural constraints.